We Started Small, Think Big
Back in early 2021, three of us sat in a cramped office arguing about keyword density and crawl budgets. That turned into TechRinet—a place where SEO actually makes sense.
How We Got Here
The story isn't fancy. We were freelancers tired of seeing clients spend money on SEO tactics that didn't work. You know the ones—keyword stuffing, buying links from sketchy directories, writing content nobody wants to read.
So we decided to try something different. Focus on what actually moves rankings: technical health, genuine content, and real signals that search engines care about. Turns out, plenty of businesses in Vietnam needed that approach.
By mid-2023, we'd worked with over thirty companies. Some saw traffic double. Others finally understood why their site wasn't showing up. And we learned a ton about what SEO audit work really needs—honesty, clear explanations, and fixes that stick.
What We Actually Do
SEO audits sound boring. But when you find the issue that's been killing your traffic for months? That's the good stuff.
Technical Deep Dives
We crawl your site the way search engines do. Find broken redirects, slow-loading pages, duplicate content problems. Then explain what matters and what doesn't—because not every technical issue is worth fixing.
Content Analysis
Your content might be well-written but completely miss what people search for. We map your pages against actual queries, check if your information architecture makes sense, and spot gaps your competitors are filling.
Link Profile Review
Bad links can quietly hurt you. We audit your backlink profile, identify toxic patterns, and help you understand which links actually help. No paranoia, just data.
What Matters to Us
Real Results Over Vanity Metrics
Rankings are nice, but traffic that converts matters more. We track the numbers that affect your business—organic sessions, engagement rates, pages that actually bring leads. If something isn't working, we tell you.
Education Alongside Fixes
You shouldn't need us forever. When we audit your site, we explain why issues happen and how to spot them yourself. The goal is making you better at SEO, not dependent on consultants.
Context for Vietnamese Market
SEO in Vietnam has quirks. Local search behavior differs, certain platforms dominate, mobile usage patterns vary. We know this market because we work here daily—not theory from overseas case studies.
Who's Behind This
Small team, diverse backgrounds. We've worked in agencies, in-house roles, and freelance trenches. That mix helps us spot issues from different angles.
Thuan Nguyen
Lead SEO Strategist
Started doing SEO in 2017 when nobody was hiring junior marketers. Spent years learning the hard way—breaking sites, recovering from penalties, figuring out what actually works. Now leads our audit projects and still gets excited finding weird crawl errors. Outside work, probably arguing about algorithm updates on forums.
Let's Figure Out What's Wrong
If your site isn't performing and you're not sure why, we can help. No sales pressure—just a conversation about what's possible.