SEO Audit Techniques Training
Most businesses struggle to understand why their website isn't ranking. That's because generic SEO advice doesn't account for technical debt, competitive landscapes, or the specific challenges of Vietnam's digital market.
We built this program after years of working with local businesses who'd wasted money on surface-level optimizations. Our approach focuses on forensic analysis—identifying the actual issues holding sites back and creating actionable recovery plans.
You'll learn the same audit methodology we use with clients. No fluff, no outdated tactics. Just practical skills for diagnosing real problems and recommending solutions that work in competitive markets.
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What You'll Actually Learn
Technical Foundation Analysis
- Crawl budget allocation and optimization
- Index management and canonicalization issues
- Core Web Vitals assessment and improvement paths
- Mobile usability testing beyond Google's basic tool
- Structured data implementation audit
Content and Authority Assessment
- Topical authority mapping and gap analysis
- Keyword cannibalization identification
- Backlink profile quality evaluation
- Competitive content positioning review
- E-E-A-T signals and trust indicators
Recovery and Recommendation Framework
- Prioritizing fixes by potential impact
- Creating realistic implementation timelines
- Documenting findings for client communication
- Setting measurable improvement benchmarks
- Ongoing monitoring and adjustment strategies
The program runs for 12 weeks with a mix of technical instruction and hands-on practice. You'll audit real websites—not hypothetical examples—and present findings to the group for feedback. By the end, you should have a solid methodology you can apply immediately.
Who's Teaching This
Donal Eriksen
I've been doing technical SEO audits since 2016, mostly for e-commerce sites and service businesses in Southeast Asia. Started in agency work, went freelance in 2019, and realized most people were learning outdated techniques from courses that hadn't been updated in years.
This program came out of requests from local businesses who wanted to train their own teams instead of relying on consultants. I focus on what actually moves the needle—not every minor optimization Google mentions.
Ragnar Holbrook
My background's in web development, which helps when explaining the technical side of audits. I've worked with companies that had major indexing issues, speed problems, and messy site architectures that killed their rankings.
I handle the technical modules and help students understand how to communicate findings to developers. Most SEO recommendations die because they're not explained in a way developers can actually implement.
Program Schedule and Format
Next Cohort: July 2026
Applications open in March 2026. We limit cohort size to 16 students so everyone gets feedback on their audit work. Classes meet twice weekly on evenings (7-9 PM ICT) for live instruction and case study reviews.
Weeks 1-4: Foundation and Tools
Learning the audit framework, getting familiar with Screaming Frog, Google Search Console, and other diagnostic tools. You'll complete your first full audit on a practice site during this phase.
Weeks 5-8: Advanced Analysis
Deeper topics like backlink analysis, content gap identification, and competitive positioning. You'll audit a live business site (with permission) and present findings to the group.
Weeks 9-12: Client Work and Reporting
Focus shifts to documentation, client communication, and prioritizing recommendations. Final project involves a comprehensive audit with a written report and presentation.
What's Included
- 24 hours of live instruction and case reviews
- Access to audit templates and reporting frameworks
- Private community group for ongoing questions
- Tool recommendations and setup guidance
- Recording of all sessions (available for 6 months)
Who Should Apply
This program works best for people who already understand basic SEO concepts and want to develop systematic audit skills. We've had success with:
- Marketing team members tasked with SEO oversight
- Web developers expanding into technical SEO
- Business owners managing their own optimization
- Freelancers adding audit services to their offerings
Ready to Build Real Audit Skills?
If you're tired of surface-level SEO advice and want to learn how to diagnose actual problems, this program might be a good fit. Reach out with questions about the curriculum, schedule, or whether it matches your current skill level.
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