Master SEO Auditing Through Real Analysis
Learn practical search optimization by examining actual websites. We teach you how to spot issues, understand ranking factors, and develop audit frameworks that work in competitive markets.
View Our ProgramsUnderstanding Search Performance From Ground Up
Most people jump straight into tools without knowing what they're actually measuring. That's backwards. We start with how search engines read websites — the HTML structure, how crawlers move through pages, what signals matter for ranking.
You'll work with real site examples from Vietnam's market. E-commerce platforms, service businesses, content publishers. Each has different optimization needs. By March 2025, you'll know how to assess any site type and identify what's holding it back.
Our approach focuses on building your analytical thinking rather than memorizing checklists. Because algorithms change, but the fundamentals of good site architecture don't. Start from the homepage to see our complete methodology.
Core Audit Skills You'll Develop
Site Crawl Analysis
Learn how to interpret crawl data, identify indexation problems, and understand why certain pages perform better. We use actual crawl logs from Vietnamese websites.
Performance Metrics
Go beyond generic speed scores. You'll learn which performance issues actually impact rankings and user behavior in high-traffic scenarios.
Content Structure
Study how topical authority works. Map content relationships. Understand why some sites rank with thin content while others struggle despite having comprehensive information.
Link Assessment
Evaluate backlink profiles without relying solely on domain authority scores. Learn to spot natural patterns versus risky link building in competitive niches.
Mobile Experience
Audit mobile usability issues that matter. Viewport problems, touch targets, content reflow. Test on actual devices used in Vietnam market.
Schema Implementation
Review structured data setups. Find mistakes that prevent rich results. Understand which schema types drive visibility for different business models.
How We Teach Practical Auditing
Week 1-3: Foundation Assessment
Start with manual site reviews before touching any tools. You'll learn what healthy HTML looks like, how to read server responses, and basic technical architecture. We work through examples together, then you audit test sites independently.
Week 4-7: Technical Analysis
Deep dive into crawling tools, log file analysis, and performance testing. You'll examine real cases where technical issues caused traffic drops. Learn to prioritize fixes based on actual impact rather than severity scores.
Week 8-12: Complete Audits
Conduct full audits on live sites from various industries. Document findings, create prioritized recommendations, present to stakeholders. This mirrors what you'll do professionally. Starting July 2026, we add advanced competitive analysis modules.
What Makes Our Training Different
Real Site Access
Work with actual websites, not sanitized examples. You'll see messy codebases, conflicting plugins, legacy setups. That's what you'll encounter professionally, so that's what we train on.
Market Context
Learn patterns specific to Vietnam's digital landscape. How local businesses structure their sites, common CMS configurations, typical technical debt issues. Context matters for practical recommendations.
Tool-Agnostic Skills
We teach concepts first, then show how various tools reveal that information. You won't be dependent on specific platforms. When tools change or disappear, your analytical ability remains.
Ongoing Case Studies
Monthly sessions reviewing recent algorithm updates and their effects on actual sites. Understand cause and effect rather than speculation about ranking factors.
Peer Review Practice
Present your audits to the group. Get feedback. Learn from others' approaches. The best insights often come from seeing how different people analyze the same site.
Who Teaches These Sessions
Linh Nygaard
Spent seven years doing technical SEO for e-commerce platforms before switching to education. Linh focuses on teaching structured thinking rather than tool operation. She's particularly good at explaining why certain technical decisions impact rankings more than others. For more background, check About Us.
Mai Thorvaldsen
Worked agency-side for years conducting audits across dozens of industries. Mai brings real client scenarios into training sessions — the difficult conversations, priority negotiations, budget constraints. Her sessions prepare you for professional reality, not idealized case studies.
Ready To Build Your Audit Skills?
Our next cohort starts in September 2026. Classes meet twice weekly for 12 weeks, with substantial work between sessions. This isn't a quick certification course. It's structured skill development that prepares you for professional SEO work in competitive markets.